Featured: Machine Learning & Marketing

In this episode, we talk to Alex Makarski, engineer-turned-marketer, founder of clickmakers.io, and co-founder of measurebit.com a marketing analytics consultancy. In this episode we cover the evolution of machine learning in the marketing industry, the changes in new technologies such as Large Language Models and bringing, and the need for companies to capture and maximize the value of their data. ⁠www.databasement.io ⁠ DataBasement offers fractional product management services, empowering companies to unlock their full potential with expert guidance in product development, AI/ML integration, and cybersecurity. We help tech startups, growing SMBs, and entrepreneurs turn ideas into market-ready solutions through strategic insights, scalable planning, and secure product development practices. Whether you're looking to enhance your product roadmap, assess AI adoption, or ensure robust data security, DataBasement provides tailored solutions to drive innovation and growth.