Features don’t sell. Here’s what does.

B2B marketers often struggle with one big challenge: how to create messaging that actually resonates with multiple buyers.In this episode of The Channel Buzz Podcast, host Amiee Keenan sits down with Mel Bell, founder of Grit Marketing Co., to break down what actually works in modern B2B marketing.If you're an ISV, SaaS company, ERP partner, or channel leader, this episode is packed with practical strategies to improve messaging and build authority in your market.Chapters00:00 Introduction to Mel Bell and Grit Marketing Co.02:50 The Anatomy of Website Copy That Converts10:21 Understanding Demographics vs. Psychographics18:47 The Importance of Content and Messaging Pillars25:06 Why Execs Shouldn't Be the Default Design Approval BoardMake sure to follow the show so you don’t miss upcoming conversations with leaders across the SaaS, ERP, and partner ecosystem.If you found value in this episode:👍 Follow the podcast⭐ Leave a rating or review💬 Share your thoughts in the comments🔗 Share this episode with someone in the channel or partner ecosystemYour support helps more people discover these conversations and insights.