Features vs Products: What Restaurant Leaders Keep Getting Wrong with Atul Sood of Curry Up Now

Send us Fan MailAtul Sood, Chief Business Officer at Curry Up Now, joins Zack Oates to discuss the evolving relationship between restaurant operators and technology providers. Drawing from leadership roles at McDonald's, Kitchen United, and across the food tech ecosystem, Atul shares why relationships still matter, how operators should evaluate technology partners, and why the future belongs to companies that solve real problems rather than simply adding features.Zack and Atul discuss:Why buyers purchase when they're ready, not when sellers push The difference between a product company and a feature company How restaurants should evaluate technology vendors Balancing best-in-class solutions with platform consolidation Why caring is at the center of great guest experiences How AI is changing the future of restaurant technologyThanks, Atul!Links:https://www.instagram.com/curryupnow/?hl=enhttps://www.linkedin.com/in/atulsood/linkedin.com/company/curry-up-nowhttps://www.curryupnow.com/