Federated attribution + Twi-XL: Can cross-media signals stay private?

Federated social marketing attribution and the Dutch Twi-XL infrastructure frame a week focused on private, comparable cross-media signals and credibility beyond clicks. Covers 2026-08-12 to 2026-08-19; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-08-12 – 2026-08-19. Top papers Construction of a Dynamic Evaluation System for Cross-Platform Social Media Marketing Effectiveness Integrating Federated Learning Platform Adaptation Under Governance Interventions: Actor Best-Response Modeling and an External Public-Case Benchmark Expressive authenticity as a behavioral buffer: how advertising recognition shapes engagement in social commerce Twi-XL: An Infrastructure for Cross-Media Research in the Netherlands Research on E-Commerce Social Relationship Modeling and Marketing Path Optimization Method Based on Graph Neural Network Themes: social media, digital marketing, consumer behavior, educational technology, sentiment analysis, public health, educational media, social media marketing Methods: survey, qualitative, quantitative, case-study, Research and Development, cross-sectional Premium NewsPremium also covers 10 related news stories, including medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross-Platform ..., logarithmic.com — Cross-Media Measurement Demands a Privacy Infrastructure ..., and iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ... Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.