Federico Casalegno | On how AI is changing design, and carving David from a rock | #97

In this episode of The Only Constant, Lasse Rindom speaks with Federico Casalegno, Executive Vice President of Design at Samsung Electronics, where he leads global design and innovation teams shaping human-centred experiences across products and services. Drawing on a career spanning design, technology and academia - including his previous work at MIT - Federico shares why AI should augment human purpose rather than replace it, and why the future of design is about creating meaningful relationships between people, technology and the world around them. Main topics they discuss include: Why computational design belongs within human-centred design The difference between automation, optimisation and genuine human meaning How designers can use friction to build trust, reflection and better agentic experiences Why emotional intelligence and human imagination remain essential in the age of AI Listen to the episode to hear Federico’s perspective on designing technology with purpose.   What to know more about Federico?: Federico Casalegno is EVP of Design at Samsung, where he leads global design studios spanning three continents, including a significant footprint in Korea. Before moving into industry full-time, he spent two decades on the MIT faculty teaching and leading advanced innovation research. His work today sits at the intersection of computational design and artificial intelligence, exploring what he calls "co-living with AI," the question of what AI changes about how we create, work, and live, and what design contributes to making that future feel human. Federico brings a reflective, humanistic lens to conversations about technology and creativity.