EPISODE · Mar 18, 2022 · 59 MIN
Feel Good Marketing with Tad Hargrave
from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief
When we heard Tad on The Happy Startup School’s Friday Fireside series, we fell in love. Tad describes himself as “a hippy who developed a knack for marketing (and then learned to be a hippy again).” We very much share Tad’s view that marketing can make you feel good, can be ethical and “conscious”. Tad says that you don’t “have to choose between marketing that works (but feels awful) or marketing that feels good (but gets you no clients). He has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organisations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis–where people came to the whole workshop and then paid him whatever they wanted to pay at the end. He is the author of sixteen books and workbooks on marketing. He is now dedicated to spending the rest of his days preserving and fostering a more deeply respectful and human culture. Join us for a cuddle of a conversation, where we will be putting the sparkly ‘Ting!’ back into Marketing for anyone for whom it is feeling toxic, exhausting and compromising in an ethical, life-style or self-growth sense. But who still wants it to work.
What this episode covers
When we heard Tad on The Happy Startup School’s Friday Fireside series, we fell in love. Tad describes himself as “a hippy who developed a knack for marketing (and then learned to be a hippy again).” We very much share Tad’s view that marketing can make you feel good, can be ethical and “conscious”. Tad says that you don’t “have to choose between marketing that works (but feels awful) or marketing that feels good (but gets you no clients). He has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organisations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis–where people came to the whole workshop and then paid him whatever they wanted to pay at the end. He is the author of sixteen books and workbooks on marketing. He is now dedicated to spending the rest of his days preserving and fostering a more deeply respectful and human culture. Join us for a cuddle of a conversation, where we will be putting the sparkly ‘Ting!’ back into Marketing for anyone for whom it is feeling toxic, exhausting and compromising in an ethical, life-style or self-growth sense. But who still wants it to work.
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Feel Good Marketing with Tad Hargrave
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