Feelings aren't Facts with Joe Federbush

This week on Matters of Experience, we chat KPIs to ROIs in a way that won’t make you ZZZ. Metrics maestro, Joe Federbush, President & Chief Strategist of EVOLIO Marketing, joins the podcast to discuss humanizing data, measuring emotion, and searching for sentiment to help brands develop the most impactful experiences.If you have any comments, suggestions or questions about the show please send an email to [email protected] transcript of this episode can be found at loremipsumxd.com/matters-of-experience.