EPISODE · Apr 1, 2026 · 6 MIN
飞天茅台涨价背后的市场化逻辑
from 深度
2026年3月30日，贵州茅台宣布飞天茅台出厂价和自营零售价上调，告别1499元时代。此次涨价是在产能稳定、市场批价走低、营收增长承压背景下的必然选择，幅度克制且选择在一季度末，预计带来约2%业绩增长。这标志着其价格进入“随行就市”阶段，是市场化改革关键一步，也为白酒行业注入信心。
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飞天茅台涨价背后的市场化逻辑
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