Felix Ahlers and the reconstruction of a brand

The power of dedication, conviction, and staying true to oneself made their company reach the top. We meet Felix Ahlers, the visionary CEO of Frosta, market leader brand for frozen food in Germany. Taking over the family’s business, Felix underwent a radical transformation of the business model shifting away from the market trends and committing to quality, to choosing fresh ingredients and establishing a firm stance against any artificial ingredients. His good leadership, getting all employees on board of his vision, and his true values pushed the brand from a dip in revenue to being the market leader.