FEMA Crisis Management Case Study with John Shea
from On the Record...Online Hosted by Eric Schwartzman
Public Information Officer John Shea discusses strategically leveraging social media for crisis management, the credibility gap between what consumers say on social media and what you say on your website, and why press releases are ineffective crisis management tools. FEMA Public Information Officer John Shea discusses how the Federal Emergency Management Agency uses social…
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This episode is 37 minutes long.
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This episode was published on September 21, 2009.
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