Female athlete entrepreneurship dismissed as little more than "Sex Sells"

Put on some makeup before competing and you’re too feminine. Add some muscle during preseason and you’re too masculine. No matter how female athletes present themselves, they can never meet the ever-changing standards of what an “ideal” woman in sports should look like. When women like LSU’s Livvy Dunne or UMiami’s Haley and Hanna Cavinder try to take back control — and make an honest living — off their image, they are slandered and demeaned, as if flaunting their femininity somehow makes them less of an athlete. Recent media coverage has done little to celebrate, or even recognize, their success. Instead, it perpetuates surface-level stereotypes of female sexuality and exploits female athletes for engagement. Just because a woman proudly owns her physical appearance does not open the door for harassment.Plus, on this week’s Fun Friday, we draft dodgeball teams made up of our favorite professional athletes.Transition track credits:Downtown Walk by | e s c p | https://escp-music.bandcamp.comMusic promoted by https://www.free-stock-music.comCreative Commons / Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/