Female Co-Founder is Disrupting the $50 Billion Global Aid Industry | Laymah Murtaza

Laymah Murtaza is the Chief Partnerships Officer and co-founder at Aseel, a hybrid tech platform that started as the "Etsy of Afghanistan" and evolved into something much bigger. The platform runs on three layers: Buy Good, an e-commerce marketplace connecting 3,000+ artisans to global customers. Do Good, a decentralized aid delivery system where donors select specific packages, fund them, and receive photo confirmed proof of delivery to verified recipients. And AidOS, a full aid operating system that nonprofits and NGOs can plug into for fundraising, beneficiary tracking via digital OMID IDs, vendor management, and real time distribution monitoring.The tech is real. Aseel digitized the entire humanitarian supply chain. Every transaction is tracked, every delivery is photographed, and every recipient is verified. They've delivered over $5M in direct aid to 600,000+ people across 24 of Afghanistan's 34 provinces. Featured in TIME, NPR, Al Jazeera, BBC, and TechCrunch. Recognized by MIT Solve. Headlined AidEx 2025 in Geneva. Trusted by USAID, Save the Children, and the Vitol Foundation.Laymah breaks down the business model, what VCs actually ask during seed rounds, how their dev team operates remotely inside Afghanistan, and why most humanitarian tech is a decade behind.Follow Laymah:▶ Instagram: ⁠ https://www.instagram.com/layma_murtaza/Follow Aseel APP:▶https://www.instagram.com/aseelapp/▶https://aseelapp.com/▶ Kane LinkedIn: ⁠https://www.linkedin.com/in/kanedabir/⁠▶ AwJiz Boys LinkedIn: ⁠https://www.linkedin.com/company/awjizboys⁠If you rock with the AwJiz Boys, this is how you support and get more.Patreon members get:​Exclusive episodes​Unfiltered conversations​Early access & bonus contentJoin us 👇: ⁠https://www.patreon.com/c/AwJizBoys⁠Hey Afghans, let's get Luchak with the AwJiz Boys! You are watching the Awjiz Boys Show!What happens when two Afghans get together? Usually, just a bunch of nonsense. Join hosts Dauood and Kane as they delve into the vibrant quirks of the Afghan community, sparking conversations and (hopefully) laughs along the way.This podcast is for mature audiences (18+), as it contains adult themes and discussions.Follow Us:Instagram: ⁠https://www.instagram.com/awjizboys/⁠TikTok: ⁠https://www.tiktok.com/@awjizboys⁠Music (@kresnt): ⁠https://open.spotify.com/artist/7B6gRPGS1V6bA0DkxqJktA?si=IM9tK7R9RuO9k92njI3EXg