Female Founder Series: FoodTech Founder Erica Tuggle on Growing with Intention and Balance

Erica Tuggle is the founder and CEO of Livin (formerly CooKonnect), a platform that bridges busy professionals with personal chefs, creating healthier home-cooked meals. Erica’s journey to entrepreneurship was sparked by her own challenges as a working mom and her drive to create solutions for families navigating similar struggles.With over a decade of leadership at global brands like Coca-Cola, General Mills, and American Express, Erica’s professional expertise provided a strong foundation for her pivot to entrepreneurship. She successfully raised over $1M in funding to date, proving the ability to take an idea from concept to market, with big plans for scale.Erica openly shares her journey's wins alongside the challenges of building a scalable business including maintaining focus, setting boundaries and prioritizing personal time in an industry that often demands 24/7 availability. Her insights into customer discovery, strategic fundraising and tips for work-life balance offer invaluable lessons for founders.Connect with Erica and meet other incredible female founders by subscribing to ⁠SAYge Real Female Founders⁠ (for free!)