Female Founder Series: Lizzie Brown Builds an App on the Road Less Traveled

Despite all of the playbooks, every founder journey is unique like a snowflake. Sometimes you are cruising along and hit a sign: Road Work Ahead. It’s not a caution — it’s a truth. Things shift. You reroute. And sometimes, what looks like a delay is actually the work that makes everything stronger. In this episode, we talk with Lizzie Brown, co-founder of Yoga Wake Up, about what it means to build a business on your own terms, in sync with your life, your timing, and your gut. From launching her app without venture capital, to pausing for an MBA, to focusing on what her customers actually needed, Lizzie’s story is a powerful reminder: growth doesn’t always follow a map. It can look like slower seasons, pivots, or even a move to Spain. Sometimes, the freedom to choose your own road is the measure of success.