EPISODE · Mar 21, 2019 · 15 MIN
Feminism and "Girl Power" in Advertising
from Internet Analysis · host Tiffany Ferguson
Today I'm looking at a few "girl power" ads that have gone viral over the past few years, such as Always' Like A Girl campaign, or Dove's body positive campaigns. These ads succeed in getting views and shares on social media, but do they actually help women and girls? I also touch on the Pepsi Kendall Jenner ad and the Gillette toxic masculinity ad, to see if other brands could get these "socially relevant" campaigns right.
What this episode covers
Today I'm looking at a few "girl power" ads that have gone viral over the past few years, such as Always' Like A Girl campaign, or Dove's body positive campaigns. These ads succeed in getting views and shares on social media, but do they actually help women and girls? I also touch on the Pepsi Kendall Jenner ad and the Gillette toxic masculinity ad, to see if other brands could get these "socially relevant" campaigns right.
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Feminism and "Girl Power" in Advertising
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