Feminists to advertisers: You're doing it wrong! | HBR Talk 254

We’ve been told that feminism’s influence on society is a crazy conspiracy theory, that society is not gynocentric, women have no power, and now influence, and it’s only Patriarchy that affects how things are done in the world. Tonight at 7:30 PM EST on HBR Talk, we’re going to look at a marketing-industry article about why and how to squeeze more feminism into advertising to exercise a powerful influence your thinking and your behavior. How do they ever think that’s going to work? Put on your tinfoil hats!