EPISODE · Jun 20, 2026
一分鐘搞懂B2B獲客：名單到成交流程
from 一分鐘商業智慧 · host 董正隆
歡迎來到一分鐘商業智慧，我是董正隆，今天我們要來談【一分鐘搞懂B2B獲客：名單到成交流程】。先從名單開始：B2B獲客不是大量丟廣告，而是找對產業、規模與職能，讓你後面每一步都省成本。接著是觸達：用電子報、LinkedIn或EDM，把訊息壓在痛點上，並準備一段能引導對方回覆的簡短問題。第三步進入成交流程：當對方互動了，就別急著報價，先用15分鐘釐清需求與現況，對齊目標與成效指標。最後是跟進成交：每次會後用一頁式摘要與下一步時程，定義誰負責、何時決策。你照這條線做，獲客就會從運氣變成流程。本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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