Fender Digital: With Ethan Kaplan

Since the 1950s, Fender has been one of the leading names in music. Six years ago, Ethan Kaplan pitched Fender to build out a digital take on a traditionally analog experience — guitar lessons. This week, Paul and Rich sit down with Ethan to discuss how he pitched the idea to the team and why Fender needed a digital strategy. He also shares valuable project management advice and REM album recommendations.Links: Ethan Kaplan Twitter Fender Play Fender TuneSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Since the 1950s, Fender has been one of the leading names in music. Six years ago, Ethan Kaplan pitched Fender to build out a digital take on a traditionally analog experience — guitar lessons. This week, Paul and Rich sit down with Ethan to discuss how he pitched the idea to the team and why Fender needed a digital strategy. He also shares valuable project management advice and REM album recommendations. Links: Ethan Kaplan Twitter Fender Play Fender Tune See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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