Fernando Arendar, Founder of Nitid Studio, CPG Brand Strategist focused on Consumer Behavior

This week Kirk & Kurtts sit down with Fernando Arendar (https://www.linkedin.com/in/fernandoarendar/), founder of Nitid Studio (https://www.nitidstudio.com/) , a branding agency specializing in the CPG space.Fernando shared his unique approach to design which involves the intersection of consumer psychology and science to create objective results. Enjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and AndyKirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.Send us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show