Ferrari Luce: De Nieuwe Ferrari Multipla? - #036

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Ferrari lanceert de Ferrari Luce, een elektrische gezinsauto, ontworpen door Jony Ive.Dezelfde man die de iPhone ontworpen heeftEn het ontwerp valt slecht: online wordt 'ie afgekraakt als "iPhone op wielen" en zelfs "Ferrari Multipla", omdat 'ie volgens velen gewoon té lelijk is.Verraadt Ferrari hier zijn eigen erfgoed met een auto die totaal niet meer lijkt op een ferrari Of is dit precies de zet die Ferrari nodig heeft om de Chinese markt te veroveren?Welkom bij De Marketing Bril.

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This episode was published on June 1, 2026.

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