Ferrari Luce: Why Everyone Is Wrong About It

Ferrari Luce launches — and the internet loses its mind. Warren and Paul think they're all wrong. Here's why.Plus: Are websites about to become obsolete? With AI glasses arriving and generative search reshaping how people find brands, this may be Web 3.0 — and it's already started.This week on the Marketing Shed:🚗 Ferrari Luce — a design disaster or a future classic? Paul draws the line from the Citroën DS and the Sydney Opera House to the original Apple iMac. The critics are entitled to their opinion. They're still wrong.👓 Google's AI glasses are back — and they raise a serious question for every marketer: when people start walking around asking AI what to buy, do we still need websites the way we used to? Warren makes the case for a quiet tipping point.🤖 The gap nobody's talking about in L&D — Paul's big takeaway from the Econsultancy Capability Leaders Forum: capability builders are designing interventions for a world that has already moved on. Learners are learning in the flow of work, right now, using AI. Is your organisation ready?🎂 Paul turns 60 — and is heading to Wimbledon for the first time to mark the occasion.📣 Speaking event — Warren and Paul are taking their act on the road. They'll be speaking at the Play AI London Marketing Summit on 2nd July at the Bankside Hotel, London. Tickets: search 'PLAI London Marketing Summit'.Warren Fiveash and Paul Duxbury are marketers who break down what actually matters — from brand strategy and consumer behaviour to AI, culture, and the future of the industry. No buzzwords. No waffle. Just the marketing conversation you actually want to have.🎙️ New episodes every week — subscribe so you never miss one.---00:00 Paul turns 60 — and why your 60s might be your best decade03:00 UK staycations: why this country undersells itself06:00 AI and the death of the learning intervention10:30 Google AI glasses and the end of website browsing as we know it14:30 Ferrari Luce — why the critics are wrong (and the share price will recover)19:30 Week ahead: speaking at Play AI London Marketing Summit