FF Ep2: How to Prevent Identity Theft Without Losing Customers, With NeuroID

Since 2013, 70 billion records have been stolen or compromised and that’s hit businesses hard. But NeuroID has a solution. One that does impact customer experience.  How do you know someone is who they say they are? Neuro ID is leveraging neuroscience technology to create a frictionless answer, saving fintech companies time and money. Meet Jack Alton, CEO of NeuroID. He and Alex jump straight into it, discussing why if you think your identity hasn’t been stolen, you probably just don’t know about it yet, how NeuroID actually works, and how his company is reconnecting fintechs to the humans on the other side of the screen. You’ll also hear Jack’s take on why poor customer experience drives potential customers away forever. Follow Jack: LinkedIn: linkedin.com/in/jackalton Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ Follow Alex:  LinkedIn: linkedin.com/in/alexhjohnson Twitter: twitter.com/AlexH_Johnson Alex is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com