[FFL 231] How to Appeal To People Who Aren't Like You with Kelly McDonald

Originally from Milwaukee, Kelly McDonald is one of the top experts in marketing and consumer trends in North America. She has worked with prestigious clients like Subaru, Toyota, Harley Davidson, and Nike. She was one of the most booked speakers in 2014 and the first in the 26 Hot Speakers list in the U.S. She has also been featured in CNBC, Forbes Magazine, and CNNMoney. Keep Reading >>   Aside from committing to 80-100 speaking engagements per year, she is also the author of the books How to Market to People Not Like You and Crafting the Customer Experience for People Not Like You.  Kelly's most recent book, How to Work With and Lead People Not Like You, ranked number one in the Business Book Bestseller list.   Kelly joins me on today's episode to share some simple and practical advice on how to appeal to people not like you. She also shares how to discover what other people value, how working with somebody who's different can improve your business and processes, and how her top organizational hack "Client First" impacts her mindset and, ultimately, her business.   "If I can figure out what you value, I promise you that I can figure out how to get into your heart, your mind, and your wallet." - Kelly McDonald   Today on the Fierce Feminine Leadership Podcast:   Where Kelly's fascination about "people not like you" stemmed from The premise of the "Not Like You" book series A powerful tool for finding consumer insights Most common marketing mistakes entrepreneurs make that alienate people who are not like them Why your friends and family don't make a good focus group panel Why marketing and advertising are not subjective fields The significance of the source, specificity, parameters, and gathering feedback The biggest mistake of leading and working people who are not like you   Kelly's Advice for Fierce Feminine Leaders:   It's okay not to like the people you work with. The value of working with people not like you is greater than the struggle. Be someone who is easy to work with. The ability to say yes is a game-changer. Understand the mistakes you made on your own and try to fix them.   Connect with Kelly McDonald:   Kelly McDonald Website How to Market to People Not Like You Book Crafting the Customer Experience for People Not Like You Book How to Work With and Lead People Not Like You Book       Dial Up Your Impact, Influence, and Income in 2017   Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world's premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!   Love the show? Let us know!    Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!   What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!    And, if you really want to ramp up your fierceness…   Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.