Fi and Ash from Urban Dust on Cowboy Hats, Career Changes & Chasing the Dream

Fi and Ash from Urban Dust bring together the best of both worlds, city spark and farm-grown grit, and together they are an entrepreneurial match made in heaven.Recorded in the glorious mountain air at the Man From Snowy River Bush Festival, this episode of Beyond the Buckle sits down with the duo behind Urban Dust for a conversation full of grit, heart, reinvention and big western dreams.We chat about life on the road in their purpose-built Urban Dust trailer, the reality of packing up, showing up and building a brand one event at a time. Fi and Ash share what it has taken to change careers, back themselves, take risks and create a business that feels deeply connected to the western community they love.We also dive into the blossoming Rodeo Drifters side of the business, where their dream of creating purpose-built custom hats will bring even more personality, craftsmanship and story to the western hat world.Of course, we couldn’t chat with Fi and Ash without touching on their unwavering support of junior rodeo at M5. Their passion for backing the next generation of competitors says so much about who they are, not just as business owners, but as people who genuinely care about the future of the sport.From the lore of the cowboy hat to entrepreneur life, career changes, festival dust, mountain air and the magic that happens when two very different people chase the same dream, this episode is a proper yarn with two of the best in the business.Pull up a chair and come with us beyond the brim, beyond the business and Beyond the Buckle.Follow Beyond the Buckle so you don’t miss the stories behind Australia’s biggest western events.Hosted by Prue Houston, Rodeo Reporter with M5 Rodeo Promotions.Follow M5 Rodeo:Instagram: @m.5rodeopromotionFacebook: @M5RodeoTikTok: @m5.rodeo YouTube: @M5RodeoSee upcoming rodeos and events:  www.m5rodeo.com.auPodcast enquiries and partnerships: [email protected]