Fibbler’s Founder Brand + LinkedIn Thought Leader Ads Playbook w/ Adam Holmgren

Adam Holmgren is the co-founder & CEO of Fibbler, a paid ads attribution tool that connects your Linkedin and Google ad accounts to your CRM and calculates influenced pipeline and revenue. They are bootstrapped, roughly 2.5 years in, and they just hit $1M ARR with a team of two. Before Fibbler, Adam was Head of Demand Gen at Rillion and GetAccept.In this episode, we talk about how Adam batch writes five posts every Sunday night, his three content pillars, the $10-15k/month Linkedin ads engine behind Fibbler’s growth, the 100-like threshold for turning posts into ads, cold vs retargeting frequency, and the pink lion mascot that became one of their best marketing assets.---We discuss:* How Adam writes five Linkedin posts every Sunday night* The three content pillars behind Fibbler’s growth* Why almost every Adam post is an image post now (and why pure text posts stopped working for him)* His 100-like threshold to decide which organic posts get promoted into Thought Leader ads* Fibbler’s two-layer ad structure* The $100,000 ad-spend post that’s been running as an ad for over a year* Why the founder of an attribution tool ignores attribution for his own advertising* The pink lion mascot* Running B2B ads on Hulu & HBO Max through Linkedin CTV---Connect with Adam:Adam’s LinkedIn: https://www.linkedin.com/in/adam-holmgren/Fibbler: https://fibbler.co/---Connect with Finn:LinkedIn: https://www.linkedin.com/in/finnthormeier/Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/ (do we want to switch this alredy to: Thormeier.co: https://thormeier.co/)Hope you enjoy!! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.founderbrand.org