Fidelity: Connecting Channels: Bridging Events, Social, and Digital for B2B Success

Connecting Channels: Bridging Events, Social, and Digital for B2B Success Fidelity’s marketing approach for their Employer products integrates an adaptive mix of social media, events, and digital campaigns to best reach a hard-to-target audience. In our interview with Director of Marketing, Steve Jones, discover their strategies for leveraging LinkedIn, research-driven content, ABM targeting with Salesforce, and maximizing ROI from in-person and virtual events.Interview with Steve Jones, Director of Employer Marketing at Fideltiy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe