Field Notes by Brand Shepherd • #21

Times of Uncertainty Call for Strong BrandsAn article making the rounds this week is all about how consistency from brands is how to weather these uncertain times.What the article failed to mention, though, is how to gain consistency.The answer, of course, is: Clarity.Consistency is the fruit of clarity, and that’s the topic of this week’s Field Notes.Final Days of Launch PricingOn Oct. 1, 2025, the price of the new book, “Vibe, Tribe, & Why®” goes back up to regular pricing, so grab your Kindle version or paperback soon! Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe