EPISODE · May 15, 2026 · 23 MIN
Field Notes with with Lisa Johnson Mitchell
from Passion and Practicality: A Liberal Arts Podcast · host Southern New Hampshire University Liberal Arts
Senior copywriter at Southwest Airlines, author, filmmaker, and self-described liberal arts poster child Lisa Johnson Mitchell shares how staying open, curious, and true to her own voice carried her from writing punny headlines in a college newspaper to a decades-long career on Madison Avenue and beyond. She makes a compelling case that liberal arts graduates are exactly what successful creative teams are looking for, due to their unique and timeless ability to think across disciplines, tell a story, and connect with an audience.
What this episode covers
Senior copywriter at Southwest Airlines, author, filmmaker, and self-described liberal arts poster child Lisa Johnson Mitchell shares how staying open, curious, and true to her own voice carried her from writing punny headlines in a college newspaper to a decades-long career on Madison Avenue and beyond. She makes a compelling case that liberal arts graduates are exactly what successful creative teams are looking for, due to their unique and timeless ability to think across disciplines, tell a story, and connect with an audience.
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Field Notes with with Lisa Johnson Mitchell
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