Field to Front Door – Episode 3 on peonies, the next generation and selling direct

Today we’re back with Field to Front Door 🎙️David, Martin and Wallace this time joined by Sophia as well, which brought a really good angle looking at the next generation and what farming looks like coming through. We covered a proper mix in this one from peony production and how that whole system works, through to direct selling, subscriptions and building a customer base that actually values what you produce. There was also a good chat around logistics, online selling and the reality of getting products to people in a way that keeps quality high.A big part of this episode was around the next generation. Sophia spoke about finding her own path, balancing farming with other interests like floristry and photography, and figuring out what she actually wants to do rather than just following what’s expected.We also got into weather challenges, trying new crops like mustard, and how unpredictable farming can be year to year. Alongside that, there was a really interesting discussion on social media, AI and how quickly things are changing in how farmers connect with people.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.