Field to Front Door – Episode 9 on peony season, cereals, direct selling and Britain’s Fittest Farmer

Today we’re back with Field to Front Door 🎙️David, Martin and Wallace catching up after a busy few weeks of events, farm work and plenty of challenges along the way.  A big focus of this episode was peony season and the reality of trying to get thousands of stems picked, packed and delivered at exactly the right stage. We got into subscription boxes, customer expectations, delivery headaches and the challenge of managing fresh produce when timing is everything.We also spoke about Cereals, what stood out from the event, regenerative farming, agronomists showing interest in lower input systems and some of the conversations happening around soil health and biological approaches to crop production.There was plenty of discussion around direct selling too, from heritage apples and specialist grains through to why farmers often receive such a small share of the final value of what they produce. The conversation kept coming back to understanding your market, building relationships with customers and finding ways to keep more value on farm.Alongside all of that we chatted about Britain’s Fittest Farmer, tractor runs, Highland Show, Groundswell and why sometimes the biggest opportunities come from simply putting yourself out there and trying something different.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.