Fields & Front Porches, Agritourism for Horse People

The American Horse Council explores the business of agritourism, discussing how farms can diversify by hosting unique guest experiences. Joined by expert Abriana Johnson, they highlight the opportunities and challenges of creating a successful operation. The episode also provides a critical update on horse movement, with Julie and Emily emphasizing the importance of proper documentation and compliance with state regulations to protect industry health. Listen in...HORSES IN THE MORNING Episode 4011 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilSponsors: Jarvis Insurance and Pyranha Fly SpraySubscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.Guest: Abriana JohnsonFollow Horses In The Morning on FacebookFollow the American Horse Council on Facebook, Instagram and X (formerly Twitter)Time Stamps:00:30 - What is agritourism?02:20 - Conference agritourism examples (Cason platoon visit)08:06 - Guest intro: Aubriana Johnson10:17 - Cowgirl Cameron reading program & miniature horse12:47 - Defining agritourism16:28 - Mindset shift & challenges for horse farms21:40 - Marketing to non‑horse public22:31 - Favorite agritourism examples (tracks, vineyards, events)27:29 - Creative ideas: movie nights, photo sessions, farm stays29:39 - Where to start: zoning, associations, key resources31:54 - Grants & funding opportunities37:21 - Sponsor & shift to horse movement regulations38:22 - CVI vs. Coggins & interstate rules45:20 - New World Screwworm & movement zone50:25 - Trip planning: official sources, not social media52:40 - Final takeaways & AHC call to action