FIFA Looks Beyond TV, Fox's Roku Future & NBC Spinoff Impact (w/ Lillian Rizzo)

FIFA is experimenting with YouTube and TikTok livestreams of games at the World Cup, a growing trend of leagues going around traditional TV to reach fans online.Lillian Rizzo of CNBC joins to break down how it's working for FIFA and the NBA, plus what to expect from Fox after it acquires Roku, and how the looming NBC Universal spinoff could affect NBC as a live sports destination going forward.Awful Announcing on X: https://twitter.com/awfulannouncingAwful Announcing on Facebook: https://www.facebook.com/awfulannouncingAwful Announcing on Instagram: https://www.instagram.com/awful_announcing/Awful Announcing on Threads: https://www.threads.com/@awful_announcing Hosted on Acast. See acast.com/privacy for more information.