FIFA World Cup 2026 Winners & Losers

Yes yes, Spain won, England lost. I know, don’t rub it in. But who were the marketing winners and losers from this World Cup? Which sponsor brands scored big and which ones hit the proverbial post? In this episode Jasmine and Hannah explore the winners and losers of the World Cup in terms of the advertisers, the sponsors, the brands FIFA tried to cover up, the celebrities and those two biggest of all sports marketing rivals… you know who we mean.