FIFA World Cup Update: The Demand That Disappeared

The FIFA World Cup is here, but the demand everyone was counting on hasn't shown up. In this Rev Up episode, Jasper pulls real data from Price Labs dashboards across every major host city to show what's actually happening, why it happened, and what STR operators should do right now to protect their revenue.Occupancy is down in every single host city compared to last year. Dallas, Kansas City, Houston, Vancouver - all down 10 to 15 points. ADRs are up, but not enough to compensate. Jasper explains the two main reasons: regular travelers are avoiding World Cup cities because prices are too high, and international visitors haven't arrived in the numbers anyone expected.You will hear:Why occupancy is down 10-15 points in major host cities despite the biggest soccer event in the worldReal market data: Dallas, Kansas City, Houston, and Vancouver compared to last yearWhy high airfare and accommodation costs are keeping both local and international travelers awayHow visa fears and immigration news stories are suppressing international travel to the USWhy July is still shaping up to be a strong month overall, up 14% on average across marketsWe also talk about:Why the group stage requires a competitive pricing approach right nowWhy the knockout rounds could still bring a surge if big football nations like Brazil, Germany, France, or England advanceWhy being in the stadium for your country's potential World Cup win is worth any priceMentioned in the Episode:Price Labs: https://pricelabs.coWant us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.