Fight Business Podcast #32: Why UFC & Dana White wants full crowd for UFC 261 in Florida

Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET). 0:00 - Intro 1:18 - UFC announces UFC 261 with full crowd 24:14 - Endeavor plans IPO, again 37:27 - UFC forms partnership with UPShow and Joe Hand Promotions The first topic of discussion today is how and why Dana White and the UFC have announced that UFC 261 will take place in front of a full crowd in Jacksonville, Florida. Auger explains the business decisions at play here and comments that this is more of a show of power and freedom by White and particular executives more than a well-thought-out strategic decision. The dangers for the UFC here are negative PR and potential lawsuits. However, there are benefits here as they'll get gate revenue and a brand boost. Secondly, Auger discusses the news that the UFC's parent company Endeavor has once again outlined plans for an IPO. Endeavor previously attempted to come to market in September 2019 but withdrew. Auger explains the reasons why in this important segment regarding the future of Endeavor and the UFC. Lastly, Auger discusses the most important details surrounding the UFC's recently announced partnership with UPShow and Joe Hand Promotions.