Fighting fires and financing excavators – How James Allan is writing millions in heavy machinery asset finance

From forklift salesman to financing multimillion-dollar firefighting helicopters and 200-tonne excavators, James Allan has carved out a unique and highly successful lane in the asset finance space. As the director of Sydney-based brokerage MFG Finance, he has bypassed the high-volume car loan market to focus entirely on heavy machinery, mining, and civil construction assets across Australia. In this week's episode of Elite Broker, host Annie Kane catches up with the heavy equipment specialist to discuss how he manages a national portfolio alongside his business partner with zero KPIs, how he involves his clients in his social media strategy, and top tips for writing asset finance loans. Tune in to find out: How he built a highly specialised commercial asset portfolio. His strategy for navigating tough serviceability conversations with clients and their accountants. Why he turns away consumer car finance inquiries. And much more!