EPISODE · Apr 7, 2020 · 12 MIN
Fighting for Relevancy During COVID-19
Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment. Hosted on Acast. See acast.com/privacy for more information.
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Fighting for Relevancy During COVID-19
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