Fighting for Relevancy During COVID-19

What this episode covers

Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 12 minutes long.

When was this This Week in Business episode published?

This episode was published on April 7, 2020.

What is this episode about?

Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this...

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