Fighting for the Farmer: The Cesar Mora Story Beginning

In this eye-opening episode of the Produce Industry Podcast, host Patrick Kelly sits down with California grower Cesar Mora to discuss a high-stakes legal battle involving a proprietary fruit variety and the struggles faced by growers in the complex produce supply chain. Cesar shares his firsthand experience battling a major marketing company, revealing the risks, mistrust, and industry dynamics that impact farmers’ livelihoods. Tune in for an honest conversation about farmer protection, market power, and the future of farming in America.www.aglifemedia.com for more stories in Agriculture