Fighting for Wildlife, Free and Wild | Will Travers, OBE, Executive President and Co-Founder, Born Free Foundation

In this enlightening episode of The Brand Called You, Will Travers OBE, co-founder of the Born Free Foundation talks about his lifelong dedication to wildlife conservation. Travers shares insights into the Foundation’s mission, tackling issues like captivity, wildlife trafficking, and human-wildlife conflict. He also highlights impactful projects, such as the SAP Buddha Tiger project in India, and discusses the future of conservation in a rapidly changing world.00:45- About Will TraversWill is the executive president and co-founder of the Born Free Foundation.He's a board member of Born Free USA and is president of the Species Survival Network.