Fighting Misinformation and Advancing Health Literacy and Journalism in Africa with Dr Mercy Korir

Episode 201 with Dr Mercy Korir, CEO and Editor in Chief of Willow Health Media. Dr Mercy Korir is a medical doctor, award winning journalist, and business executive who is redefining health journalism in Africa. As CEO and Editor in Chief of Willow Health Media, she leads the first dedicated Health and Science Newsroom in Kenya and the region, with a mission to empower communities through credible, multimedia health and science content.Before founding Willow Health Media, Dr Korir established Kenya’s first ever Multimedia Health and Science Desk at the Standard Group, conceptualising high quality content for TV, radio, and digital platforms, and driving revenue growth through strategic partnerships. During the COVID 19 pandemic, she was recognised with the Presidential Order of Service – Uzalendo Award for her impactful and versatile health reporting.In this episode, Dr Korir shares how she is bridging the gap between health knowledge and action by leveraging digital platforms, data, and innovation to make trustworthy health information accessible to millions. From tackling misinformation to creating sustainable business models for health journalism, she discusses how Willow Health Media is shaping the future of health communication in Africa.What We Discuss With Dr MercyMercy’s journey from medical doctor to award winning journalist and CEO of Willow Health Media.Building Africa’s first Health and Science Newsroom and redefining health communication through digital innovation.Developing sustainable business models for investigative and multimedia health journalism in Africa.Combating misinformation while making trusted health knowledge accessible to a young and rapidly urbanising population.The future of health journalism including the role of artificial intelligence, data, and leadership in shaping healthier and more informed African societies.Did you miss my previous episode where I discuss How Traverze Travel Became Zimbabwe’s Leading Travel Management Company and Expanded Across Africa? Make sure to check it out!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Dr Mercy:LinkedIn - Dr Mercy Korir and Willow Health MediaMany of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:[email protected]