Fighting Words: ‘Fire Your Comms Person’

Many organizations rely on small, overburdened marketing and communications teams, expecting them to do it all and inadvertently setting them up to fail. In this episode, Jen and Karen challenge the traditional hiring model and explore why a fractional or agency-based strategy could be a smarter, more cost-effective solution. Tune in as we break it down: why the “comms department of one” is never a magic fix; why adding another full-time hire isn’t always the answer; and how leveraging agency expertise can provide more value, creativity, and strategic support. From avoiding burnout to accessing top-tier talent across multiple disciplines, we offer a fresh perspective on rethinking capacity and maximizing marketing impact.