Figuring It Out: Kajol Bheda, Founder of Scribbld, on Building a Strategy-First Marketing Agency

Welcome to another episode of TBCY! In this insightful interview, Ashutosh Garg sits down with Kajol Bheda, Founder of Scribbld—an independent strategy-first marketing agency with a footprint across India and the UAE. Kajol shares her entrepreneurial journey, from media production in the UK to launching Scribbld during the pandemic, and unpacks her leadership lessons from working with global brands like Harrods, Amazon Prime, and Nykaa.Dive deep into how the marketing landscape has evolved post-2020, why a personal touch makes all the difference, and how AI and automation are shaping but not replacing human creativity in campaigns. Kajol also discusses challenges and opportunities in international expansion, breaking gender biases in hiring, and the power of consumer insights and trend-driven strategies such as memeification and hook-first content.Whether you're passionate about entrepreneurship, marketing innovation, or looking for inspiration on building an agency from scratch—this episode has plenty to offer!