FIJI Water: Clearly Unjust episode artwork

EPISODE · Sep 10, 2009

FIJI Water: Clearly Unjust

from KUCI: Justice or Just Us?

Loved by President Obama and "A" list celebrities, FIJI Water has quickly become one of the top selling bottled water brands in the United States. This is no doubt the result of a marketing blitz that has constructed for the water both a posh image and - perhaps more pointedly - a reputation for being a charitable purchase which benefits the people of the tropical island and the environmental movement. But is the reputation well deserved? In a new Mother Jones magazine expose, journalist Anna Lenzer notes that while U.S. citizens consume millions of bottles of imported water from Fiji, its own citizens face crumbling pipes, droughts, and dysfunctional water treatment plants. There are even reports of medical patients having to transport their own water to area hospitals. And the supposed charitable contributions and environmental benefits stemming from a purchase of FIJI - well, you'll just have to tune in and hear for yourself, but consider tht the island of Fiji has endured four coups in the past 25 years, yet the sale of FIJI water makes up roughly 20% of the current regime's exports. So is the purchase of FIJI really a charitable endeavor? Jarret Lovell's guest will be Anna Lenzer, author of Spin the Bottle which exposes the truth about both FIJI water and the bottled water industry.

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