Filip Keuppens - Chief Executive Officer - The Pickle Juice Company

Filip Keuppens is a seasoned sales and marketing executive serving as Chief Executive Officer of The Pickle Juice Company, the functional beverage brand known for its purpose-built drinks that help stop muscle cramps and support hydration. He has led the company’s strategic growth and global expansion after joining the leadership team in 2015—shaping distribution, branding, and international market development. Prior to Pickle Juice®, Keuppens built his career in sales roles at H.J. Heinz Co., Warner Home Video, and 20th Century Fox Productions, and brings a background in sports, hospitality, and team leadership to his work in pioneering an innovative category in sports nutrition. Under his leadership, the company has secured growth investment to scale product innovation and broaden retail presence while maintaining its mission of functional performance hydration.