Filip Zelenka | Čínské Temu útočí na západní trhy

Q: When was this Business Club e15 episode published?

This episode was published on February 19, 2024.

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from Business Club e15 · host Štěpán Svoboda

Čínské internetové tržiště Temu si letos zaplatilo celkem pět reklamních spotů na letošním Super Bowlu. Jedna taková reklama přitom stojí až 7 milionů dolarů. A právě masivní marketingová kampaň, se kterou Temu útočí na západní trhy, je tématem dnešní epizody, do které přijal pozvání redaktor e15 Filip Zelenka. Dozvíte se, proč je zboží na Temu tak levné, kolik firma pravděpodobně utrácí za reklamu, jaký dopad má její expanze na konkurenci a Filip také zrecenzuje na Temu koupené ponožky.

Episode metadata supplied by the publisher feed · Published Feb 19, 2024

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