Filippa Lagerstedt - Grundare Bammies

Normalt sett när man startar ett företag så kanske man vill försöka hitta en nische där konkurrensen inte är alltför brutal Men, Filippa Lagerstedt på Bammies gjorde tvärtom. Hon gick rakt in i blöjsegmentet. En nische med extremt små marginaler och några riktigt tunga konkurrenter som äger i princip hela marknaden. Det har varit en kamp från dag 1 att slå sig in, och vi får följa Filippas story från produkttester och kapitalresning, till obehagliga brev och vänliga ICA-handlare. Det är en inspiration och en story kring entreprenörskap...

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This episode was published on September 10, 2025.

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