Fill Your Sales Funnel in 2021 w/ Joe Sullivan

In today's podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can't rely on trade shows or other in-person meetings. Here's what I recommend you do instead:Focus on the right people from the right companiesCreate amazing content specifically for themDistribute that content consistently to as many of the right people as possibleTo ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.