Filling your Booking Calendar Year-Round with Lindsey Holland, Cleeve Hill Hotel

Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests. With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strategies and guest experiences. The conversation dives into how guest expectations have evolved, particularly in light of recent trends and post Covid, and how Lindsey has adapted her offering to meet these needs. She highlights the significance of location, local events, and the unique character of her hotel in attracting guests year-round. By actively engaging with her guests and gathering insights, Lindsey has transformed her approach to marketing and hotel renovations, ensuring that her hotel not only meets but exceeds her eight guest profile types and their expectations.---Key Takeaways:Effective marketing requires knowing your target audience / ideal guests and what appeals to them.Adapting your guest experience to cater to different guest profiles can enhance satisfaction levels.Listening to guest feedback helps refine your marketing strategies and improve the guest experience.Offering tailored information on your website can attract various types of guests more effectively.---Take a look around Lindsey's beautiful independent hotel - Cleeve Hill Hotel---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---Are you currently rely on Airbnb or another online agent (OTA)? Take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

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This episode was published on November 11, 2024.

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