EPISODE · Aug 8, 2025 · 14 MIN
Filling Your Schedule Faster with Smart Podiatry Marketing Strategies
from Don Pelto, DPM - Podiatry Practice Mastery · host Don Pelto, DPM
In this episode of Podiatry Practice Mastery, I share insights from a recent coaching call with a doctor who already has a profitable seven-figure clinic but wants to fill open appointment slots and attract more new patients.I break down the three strategies I recommended to help him optimize his marketing, maximize patient flow, and strengthen his online presence, and actionable tips you can apply to your own practice today.What You’ll Learn in This EpisodeHow I use A/B split testing to improve ads.Why an urgent care landing page converts better than a homepage.How boosting Google reviews drives more new patients.Why You Should ListenEven highly profitable clinics can struggle with filling schedules and attracting new patients. In this episode, I walk you through simple yet effective strategies to optimize your marketing spend, leverage urgency-driven pages, and build social proof that sets your practice apart from the competition.Key Topics Covered[00:00] Coaching a doctor with a $1.5M clinic[01:17] Why A/B split testing ads improves ROI[02:07] Using urgent care pages to boost new patient visits[02:39] Why you should avoid sending traffic to your homepage[03:12] Turning ad companies into teaching partners[04:09] Driving all marketing channels toward one booking goal[04:30] How 10x Google reviews build instant trust[05:01] Why Swell is a great system for automating reviews[05:19] Inviting doctors to book strategy calls[05:35+] Patient cases: plantar fasciitis, warts, nail fungus, and Achilles pain👉 Tune in now to learn how these three strategies can help you bring in more patients, boost efficiency, and grow your podiatry practice faster.
What this episode covers
In this episode of Podiatry Practice Mastery, I share insights from a recent coaching call with a doctor who already has a profitable seven-figure clinic but wants to fill open appointment slots and attract more new patients.I break down the three strategies I recommended to help him optimize his marketing, maximize patient flow, and strengthen his online presence, and actionable tips you can apply to your own practice today.What You’ll Learn in This EpisodeHow I use A/B split testing to improve ads.Why an urgent care landing page converts better than a homepage.How boosting Google reviews drives more new patients.Why You Should ListenEven highly profitable clinics can struggle with filling schedules and attracting new patients. In this episode, I walk you through simple yet effective strategies to optimize your marketing spend, leverage urgency-driven pages, and build social proof that sets your practice apart from the competition.Key Topics Covered[00:00] Coaching a doctor with a $1.5M clinic[01:17] Why A/B split testing ads improves ROI[02:07] Using urgent care pages to boost new patient visits[02:39] Why you should avoid sending traffic to your homepage[03:12] Turning ad companies into teaching partners[04:09] Driving all marketing channels toward one booking goal[04:30] How 10x Google reviews build instant trust[05:01] Why Swell is a great system for automating reviews[05:19] Inviting doctors to book strategy calls[05:35+] Patient cases: plantar fasciitis, warts, nail fungus, and Achilles pain👉 Tune in now to learn how these three strategies can help you bring in more patients, boost efficiency, and grow your podiatry practice faster.
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Filling Your Schedule Faster with Smart Podiatry Marketing Strategies
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