Film Industry Marketing - Built in Audiences, Building Hype and Big Budget Management

On this episode of the marketing show we take a trip to Hollywood to study the business of making movies. What is apparent early on is that the film industry is extremely risky and fraught with challenges. We explore the principles of how building a film with a built-in audience genre can help sure-up revenue, while selecting key assets like actors and directors that have cross-market popularity can supplement domestic income streams. Furthermore, we dive into the art of building hype for an upcoming release as well as the importance of ratings and critical reviews. We have a fascinating case study from the recent Pokemon film, which broke the mould in terms of building hype and leveraging brand partnerships to sweat the asset as much as possible. We are exciting to have you along for our learning journey. If you enjoy the show, please leave us a rating and review on Apple Podcasts or Spotify!